Two editors. One obsession: retention.
We're a two-person studio in Gurugram. One of us lives in the timeline, the other lives in the comments. Together we run short-form for creators and brands across India.
Why we started.
We kept meeting brilliant people with phones full of footage and feeds that hadn't moved in months. They didn't lack content. They lacked an editor, a plan and the patience to post every week.
So we built the team we wished they had: one person who cuts for retention, one who writes hooks and runs the account, and a process that turns a Sunday of filming into a month of posts.
The whole team. really.
Placeholder01
Founder One
Editing & AI video
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Founder Two
Strategy, hooks & accounts
What we believe.
- 01
The first frame is the whole job.
If the opening doesn't earn the next second, nothing after it matters. We edit backwards from the hook.
- 02
Consistency beats a one-hit wonder.
One viral reel is luck. Three good reels a week for six months is a channel. We build channels.
- 03
Numbers decide, not opinions.
Ours included. Every month we look at retention, shares and saves, then change what we make.
- 04
Small team, short loops.
You talk to the two people doing the work. No account managers, no relay race, replies within hours.
(04)Start here
Make your feed unskippable.
Tell us where you post and what you want. We'll come back with a plan, sample hooks and a time for a 20-minute call.